Digital Marketing Executive

We are looking for a Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities include:

Assist in the formulation of marketing strategy to build a lasting offline and digital connections with company’s consumers in machinery and printing service segments of business
Provide creative ideas for content marketing, assist and take leadership in the implementation of content projects (e.g. educational video production, advertising on workshops)
Plan and implement marketing activities for company’s events calendar
Work on branding and designs to improve user experience and deliver the message of the brand to target audiences
Plan and follow the content calendar, monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn, Youtube)
Acquire insight in online marketing trends and keep strategies up-to-date
Be actively involved in website production and SEO efforts
Prepare online newsletters and promotional emails and organize their distribution through various channels
Measure performance of digital marketing efforts using Web analytics tools
Maintain partnerships with media agencies and vendors, if any

Qualified candidates will possess:

Excellent understanding of digital marketing concepts and best practices
Experience/understanding with B2C and B2B social media, email campaigns, SEO/SEM
Working knowledge of web analytics tools (e.g. Google Analytics)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Strong commitment to ethics and integrity in all business dealings.
Strong analytical, problem-solving, time management and organization skills; meticulously detailed oriented.

Job type: full time / part-time (TBD based on the interview)

Job based in: Thao Dien, District 2.